Simulair was founded after firsthand experience acting as human bait. We believed no one should ever have to do that - so we built the technology to change it.
Company
A mission born from discomfort

Our story
Maja experienced the problem firsthand when she woke up to bed bugs in her apartment. Despite attempting to move out during treatment, she was told she had to stay in her home for the full treatment period to act as human bait and lure the bed bugs out of hiding.
With no real alternative, she stayed. She searched for other options and discovered there were none. Traditional treatments can take weeks and offer little visibility into what is actually happening during that time.
While studying engineering at KTH, Maja met Simon. In a course focused on designing solutions for real societal problems, they chose to tackle bed bugs. Sandra soon joined the team after learning about the realities of traditional bed bug treatment methods.
Through many prototypes and real-world tests, the team refined their approach. What began as a class project gradually became a functioning machine that attracts, detects, and tracks bed bugs without the need for human bait.
Our goal is simple: no one should ever have to sleep as bait again. We are building tools that bring clarity, control, and confidence to people and businesses dealing with bed bugs.

The team
We are a strong team of founders and early hires, all dedicated to changing pest control forever. We believe in and proudly live by founder led development, sales and communication.
Backed by
We're proud to be supported by investors and partners who believe the industry deserves a better solution.

Bling Capital is a founder led investment team based in Sweden backed by a network of top entrepreneurs and investors with a global reach.

First Gate Invest is an investment company as well as an investor network, dedicated to investing in promising startups.

KTH Ventures are the first investor in companies that commercialize research and ideas from KTH.

RadCap consists of 80+ women from all kinds of backgrounds, but who share the vision of a more equal world.

Sting brings together Sweden's most experienced coaches, successful entrepreneurs and dedicated investors within the climate and energy sectors.

Propel Capital supports over 200 Sting-associated ventures with a pool of over 100 million SEK from 100+ esteemed business angels.

Cimex Store provides a specialist testing facility for bed bug product development, working with researchers, inventors, and pest managers worldwide.

Vikingsoda supplies Simulair's CO₂ cartridges.
Simulair in the news
Bed bugs are a growing problem - and the media has noticed.
Here's what they've been saying about us.


De kan lösa problemet få vill erkänna: “Stigma”


Årets Female Founder: ”Roligt med vägglöss”


Stockholmshem testar banbrytande vägglusmaskin


Maja var levande lockbete – uppfann maskin mot vägglöss


Ny metod motar bort vägglössen


Maja låg lockbete åt lössen i åtta veckor – byggde en maskin


Maja tvingades sova som mänskligt lockbete för vägglöss - kom på teknisk lösning


Maja Åstrand och Simon Lilja har tagit fram vägglössens värsta fiende


Maja tvingades vara lockbete åt vägglöss – i åtta veckor




